Dispelling Rockies Myths
Most of the myths concerning the Rockies are promulgated
by the Rockies' management, either directly or through their unofficial
mouthpieces, the Denver media. Following are as many of them as we can
remember, followed by the truth.
- Myth: The Rockies treat their fans like customers
- Jerry McMorris, the Managing Partner of
the Rockies, made a statement to this effect to the Wall Street Journal in
1993, the first year of the Rockies. Since then, they have consistently
treated their fans, not like customers, but more like suckers waiting to
be fleeced. You have only to look at their pricing policies, the public
statements of the owners, and the results of their policies for proof:
If you buy a cheap ticket ($13 or less) by phone or on the website, there
is a $2.00 service charge. But, if you buy a pricier ticket, the service
charge is $3.50 per ticket. Is this how businesses treat customers?
Beer, pop, hot dogs, programs, and caps purchased at the ballpark are
among the most expensive in baseball.
Charlie Monfort, current Managing Partner, in the Rocky Mountain News: "We
had some arrogance in our organization. When everything was great the
first four or five years, we felt it was something we were doing. Really,
it was the great fans of the region that allowed us to be the darlings of
baseball. Any honeymoon only lasts so long. Ours lasted longer than most.
But those early years, that's when we should have been working hard to
build relationships, communicating with the community and our fans in
general, getting to know them a lot better. We didn't do a very good job
of that." Duh.
The result of not treating their fans like customers: First in attendance
for the first 7 years of their existence, Colorado fell to 9th in 2003,
and season tickets are down at least 15% for 2004 (2004 actually ended up
1% ahead of 2003, but 2005 ended up 20% below 2004-ed.). Average attendance at
Coors Field has fallen from 48,037 per game to 23,930.
- Myth: Ownership has learned from their mistakes and have it together
- This has been a popular myth for the past
5 years, at least, with the same result every year. The truth of the
matter is that these people don't have a clue. They don't know what it
takes to build a successful sports franchise, and even if they did, they
are incapable of designing a plan to make it happen. Monfort was right
about the arrogance that caused the team's slide - well it is still alive
and well and achieving the same results. Right now, you have trucking and
meat company executives whose previous businesses were hardly models of
success, running the team with a President whose only previous experience
was one year as a professional football player, a General Manager who by his own
admission has no idea what he is doing, and a manager with no previous
managerial experience, whose philosophies vary 180 degrees daily or are so
inane as to make your head spin. The latest move of this brain trust was
to extend everyone's contracts for another two years for the sake of
- Myth: The Rockies were the fastest expansion team to reach the
- This comparison would be fair if you
count only full seasons, not those shortened by labor disputes. Under that
criteria, the Rockies have never reached the playoffs, or even come close.
The Rockies must agree, because they removed the strike-shortened 1995
season "Wild Card Champions"
banner before last season.
- Myth: The 2004 team is better defensively than the 2003 team
- This chestnut persistently surfaces in
the Denver media, despite all evidence to the contrary. Let's take it
position by position, shall we?
Catcher and first base are basically a wash, because you have the same
people there both years. There is some evidence that Helton's range may
have declined due to the added weight, but there is a rumor that Charles
Johnson may improve slightly, but neither will make much difference.
At second base, Aaron Miles is a rookie who has never played in Coors
field, which will be a big decline from last year.
At shortstop, Uribe was a spectacular fielder with a concentration
problem. His replacement, Royce Clayton, is adequate with less than
average range, a definite downgrade.
At third, Vinnie Castilla has lost some range, but still may be slightly
better than Chris Stynes, for a slight upgrade in 2004.
In left field, Jeromy Burnitz will play if Walker is able to play in
right. Burnitz has virtually no experience playing left field, much less
in Coors Field. He does have a great arm, but that is not enough to offset
the superior play of Jay Payton in 2003. A slight downgrade.
In center field and right field, both Walker and Wilson will be slowed by
injuries, so their defense will not be as good as last year. It will be
even worse if either of them can't play, because none of the backups are
currently rated better than average in the field.
- Myth: "Bottom line is, people want us to win"
- These are the words of Charlie Monfort in
an article by the same name in a recent Rocky Mountain News. It is just
another indication of how clueless these guys are. Look at the evidence;
the Marlins, for example, have won two World Series, and yet they are not
considered a successful franchise, and in fact are in dire financial
trouble. On the other hand, the Red Sox and Cubs haven't won anything
since anyone can remember and are among the most successful teams in
So, it is clearly something else other than winning alone. In Boston's
case, like most other teams, being competitive year in and year out
is probably the largest contributor to success. It is not so hard to root
for a team when there is a chance they will win (unlike Colorado). Who
knows what the deal is in Chicago? Somehow the Cubs have a
trans-generational cult following that seems to grow over time and
persists whether the team is good or bad (reminds you of the Broncos,
doesn't it?). Maybe the Rockies could build up the same magical following
if they continue to lose for another 50 years or so - this may be their
real strategy, but it is not their public one.
The Rockies also lack some of the fundamental attributes of successful
teams, like decent local promotions, compelling radio and TV announcers,
and even adequate TV coverage of their games. The Cubs always understood
that TV would build loyal fans, and their announcers, like Harry Caray
became huge local celebrities. With the spotty coverage the Rockies have,
split between two stations, nobody watches the games or even knows who the
Anyone with any sense knows that it is extremely difficult to build a
championship team - just ask the Yankees. However, it is not nearly as
difficult to build a successful sports franchise - in fact, it's
practically a no-brainer, especially when you are located in the best
sports town on the face of the earth. Unfortunately, all the Rockies
owners know how to do is fail.
Sorry, Charlie, the myth that all you have to do is win (as if you could)
is not true. You'll find that out if you ever manage to do it.
- Myth: The Rockies' Minor League system is one of the best in baseball
- The other day, Clint Hurdle said "Our minor league system is better
now than it has ever been." This may be true, but it is still woeful. If
you read the scouting evaluation of the top players in the system, you
will encounter a litany of "however's" and "though's", along with words
like "suspect" (as in "his defense is suspect"), "marginal", "adequate",
and "problem". It speaks volumes when the majority of "call-ups" from the
farm system are on the plus side of thirty with previous major league
experience. Aside from the possibility of Chin Hui Tsao (whose career may
have been ruined by management's attempt to rush him to the majors) there
are no projected major league impact players in the Rockies system. Rene
Reyes may be the best prospect and is described thusly in the Street and
Smith's Baseball Yearbook: "born hitter, despite an unorthodox swing and
poor plate discipline". Not exactly a recipe for stardom.
- Myth: Rockies' Management is the Worst in the History of Baseball
- The jury is still out on this one, but right now they have to be